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|Powerful Words in Your Booklet Copy Marketing Articles | February 27 , 2013
You probably have used brochures, catalogs, door hangers, marketing letters and other forms of advertisements to promote your business. However , have you ever thought about booklet printing? Have...
You probably have used brochures, catalogs, door hangers, marketing letters and other forms of advertisements to promote your business. However , have you ever thought about booklet printing?
Have you thought about utilizing marketing booklets for your business?
Booklets are similarly easy to compile and can be quite effective marketing tools. Nevertheless, unlike the flyers and postcards, booklet printing can give you the opportunity to provide more information to your target clients. They are small enough yet still have enough pages so you can give more details about your company.
Moreover, since you are giving more information than any other marketing material , your content is very important to your booklet printing. With 6-8 pages, you have to learn what would be the most appropriate content you can include in those pages.
There are particular words that get instant attention from many people. Readers most often are struck by the words they read that they often remember even when they are finished reading the material. Knowing how to use these powerful words then to your content can go a long way in providing your target readers with a very effective copy. Not only that, but an effective copy that definitely gets positive response every time.
So how do you use powerful words to your advantage? Here?s how:
Make them visible. The only way your readers can see them is if you design and place them where they can be seen right away. Print them in bold letters to emphasize your point. Highlight your important words with a bold black type. On the other hand, you can also apply a colorful background to draw attention to them.
Another way of making them visible is to place them at the very beginning of your sentence or paragraph. There is a huge chance that your target readers will not miss them if your words are where they should be seen first ? at the very beginning of your sentence. This would keep your content strong and will get you the response you are aiming for.
Make them impossible to miss. Again , it is all about making your words visible to your target readers. If you place them, where it would be very impossible for your target readers to miss them then surely, you can say whatever it is you want to say without your readers missing the point. Place your words at the top of the page, at the end of your booklet printing , and even in the middle of the page. The key is to put them in an obvious place and in large fonts so it would not be ignored.
Repeat your words. Do not just place them at the beginning or at the end of your copy. Be sure to scatter them throughout your pages. Sprinkle them in the whole of your content. Repeat them again and again to be sure that your readers get your point.
The bottom line is this: if you want your readers to hear your point, make sure that they do not miss it. Do not think that your target readers will remember your words once you wrote them at the beginning of your copy. As a guarantee, repeat it over and over to be sure that they do not miss it.
Performance appraisals are probably the most disliked and dreaded tasks that a manager has to perform. Employees look forward to performance appraisals about as much as they do having a root canal - and at least with a root canal the patient is given anesthetic to lessen the pain while undergoing the procedure. On top of this of this, many studies show that the annual appraisal has no impact on performance.
Human resource managers will argue that documenting performance is necessary to protect the company against potential lawsuits if an employee has to be terminated. In reality , because of the way that most appraisals are done, they most often work against the company in litigation. I have seen many cases where a company was ready to terminate an employee for poor performance only to find that there was a history of satisfactory ratings on prior reviews. So I tend to discount this as a reason to do annual reviews, and therefore think they should exclusively be a tool to improve individual and organization performance.
To make reviews an effective tool for improving performance, we need to understand and apply some basic principles of psychology. People are internally driven to do the best that they can be based on their perception and understanding of what is expected. These expectations reside in the subconscious mind and are influenced by what the person has experienced. The subconscious cannot deal in abstract concepts. So reviews need to focus on specific , concrete actions and behaviors that influence either positive or negative performance. While measuring key factors associated with performance is absolutely essential to running a business, focusing on numbers is a fruitless activity when it comes to improving individual performance.
Our actions are primarily driven by the subconscious. The subconscious mind will work to achieve anything that it can visualize. I have written on the subject of using term "Meets Expectations" as an indicator of average or mediocre performance before. If we tell people exactly what is expected of them, then the subconscious goes to work to make it happen. If managers want people to exceed expectations, then they need to help the employee visualize what this really means. If there is one thing that organizations can do to improve performance across the board , it is to increase expectations. In my performance appraisal system.